TDG True North Strategy Event 2026
Key visuals and event materials for TDG’s 2026 strategy summit, translating the True North theme into an exploratory visual direction.
The Challenge
Having designed TDG’s strategy events over many years, I was asked to develop an exploratory visual direction for its 2026 summit. The client’s True North theme needed a distinctive key visual that could carry through motion videos, backdrops and the wider event materials. The event was hosted at Village Cinemas, The Mall in Marousi, where large foyer screens offered space to extend the visual direction into motion.
The Role
Working directly with TDG, I developed multiple proposals before refining the selected direction into the event logo and complementary male and female key visuals. I combined imagery from multiple sources, primarily AI-generated material, with extensive image editing and compositing. The event materials included wide-format foyer videos, backdrops, a reusable PowerPoint template, and social media carousels used mainly on LinkedIn to present the agenda and promote a panel discussion. For the main event in the cinema hall, I prepared animated introductions for every speaker and panel; two examples are shown here.
The Outcome
The selected key visuals established a shared visual direction across the event. Panoramic foyer videos introduced the theme on arrival, while animated speaker and panel introductions carried it onto the main cinema screen. The PowerPoint template and social carousels extended the same identity into the presentations and event promotion.
The work shown here is a selection from a broader suite of event materials I designed, extending the True North identity across the venue, programme and screen content.
See the event identity in action. Watch the recap on Project Agora’s LinkedIn ↗
