Nestle wanted an online promotion using QR codes, which was the latest trend at the time. I came up with this whole idea of using their mascot character as an Indiana Jones persona and embark him on a journey around the globe, looking for the hidden coffee treasures. The customer scanned the QR code that was found on the coffee package and entered the game. If he completed four levels of answering quiz question, he won value points for the grand prize which was a cruise trip around the world.
It was the first time that QR Codes were used in such a scale in Greece. This project could never have been made without the valuable help of George Gkionis and Marinos Klouras!