Aqua Carpatica Animated Video Series
A playful social media video series bringing Aqua Carpatica’s Romanian spring and water benefits into focus.
The Challenge
Aqua Carpatica wanted a series of social media videos highlighting the benefits of its water and the Romanian spring it comes from. The brief called for an engaging way to communicate those benefits within a fast-moving social feed.
The Role
I developed the creative direction and storyboards, combining supplied spring footage with AI-generated bears animated in After Effects. For the rotating bottle, I photographed a physical bottle through 360°, created the intermediate frames digitally, and composited the label in post-production, without a 3D model.
The Outcome
The first video led to a commission for further films, creating a series of three social media videos. Two selected films are presented here, pairing footage of the spring with a playful animated character.